Tech Capabilities & Skills
I hold a M.S. in Technology (Graphic Information Technology), and I completed my thesis on social media as a marketing tool in higher education.
Marketing Strategy
Market Research and Analysis, Customer Segmentation & Personas, Features/Benefits and Value Messaging, Customer Onboarding, Sales Enablement, Go To Market Strategy
Brand Strength Skills
Market Positioning, Reputation Management, Media Relations, Thought Leadership, Content Marketing, Customer Experience, Influencer Relationships
Revenue Growth Skills
Lead Generation and Nurturing, Multi-channel Campaigns, Account Based Marketing, Product Launches, Conversion Rate Optimization
Communication & Writing
Storytelling, Journalism, Press Releases, Reports, Board Decks/Presentations, Crisis Communications
Digital Marketing (SEM & Paid Social)
Campaign development, Adwords, Landing Pages, Geofencing, Display, Keyword Planner
Email Marketing & Social Media
Marketo, MailChimp, A/B testing, Automation and Nurturing, Facebook, Twitter, LinkedIn, Instagram, Hootsuite, Content Calendar, Social Ads
Management Skills & Leadership
Budgets, Forecasting, Vendor Management, Performance Evaluations, Cost/Benefit Analysis
Project Management, Efficiency & Organization
Trello, Slack, Hipchat, Basecamp, Smartsheet
Sales Enablement & Reporting
Sales Collateral, Pitch Decks, Sales Funnel Management, Salesforce, VTiger, Tableau, Oracle, ACES, Lead Scoring
Software, Programs & Tools
Google (Drive, Docs, Sheets, Forms, Slides), Wix, Photoshop, InDesign, Canva, HTML, WordPress, Content Management Systems, SEO