Media Relations
-
Manage media relations strategy pitches, requests and interviews.
-
Cultivate effective relationships with local, national and trade media journalists, bloggers and freelancers to communicate important messages for inclusion in features, trend pieces, and other favorable brand coverage.
-
Facilitated press events on different occasions. The press event held in June 2015 in Phoenix involved a tour and a behind-the-scenes experience to go into the cleanroom where the NASA instrument was being built. Journalists raved about this on social media; each invited outlet covered the story. View report
-
Secured media coverage in major outlets, including Forbes, Scientific American, Wall Street Journal, Huffington Post, TIME, NPR, and NBC.
Success:
Arizona State University being selected by NASA to build and oversee CubeSat mission garnered significant press coverage and social media activity. More than 30 news articles covered this significant ASU milestone, including seven top-tier placements. Four local TV stations spotlighted this in their newscasts, reaching an estimated audience of 125,000. Print versions were circulated to almost 400,000 readers. On social media alone, this announcement reached approximately 967,000 people. View full report
Praise:
"I'd rate her as an astute public relations professional, as she can successfully navigate a barrage of top-tier national media requests on a nearly daily basis. She's quick and thoughtful at media relations, and good at keeping up relationships with key journalists." - Robert, Arizona State University colleague in a LinkedIn review
"She transformed a virtually non-existent public relations/media relations department into a popular powerhouse where science news is delivered instantly and accurately across several different mediums."
- Camelia, Arizona State University colleague in a LinkedIn review
"She is the consummate PR professional, a talented science writer/editor and communications expert in web, print and social media. I highly recommend her as a go-to person, whether it's getting an initiative off the ground, developing brand or deepening relationships with the press."
- Margaret, Arizona State University colleague in a LinkedIn review
"She's a kind of dream marketing director, in that not only can she translate science for the lay audience and write a beautiful press release, she somehow thinks of every need ahead of time and knows everything that is happening."
- Lindy, former boss at Arizona State University:
