​​​​Nicole Cassis​

Senior Vice President of Communications 

Newfold Digital (formerly Web.com Group)

March 2023 - Present (promoted to SVP)
August 2019 - March 2023 (VP)

 

Report to Chief Transformation Officer. Responsible for the strategic development and execution of Newfold's globlal communications programs – including public relations, social media, video and internal communications.

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Director of Marketing 

Web.com for Enterprise

December 2017 - August 2019

 

Report to CMO of Web.com, with dotted line to the President of the Enterprise division ($65M). Managing a multi-level team and agency partners with a $1.5M budget, I develop and execute marketing and brand strategy, lead product marketing and acquisition efforts, and head market positioning, penetration and presence for our target audiences comprised of franchises, enterprises/corporations, and multi-brands. I accelerate client acquisition across multiple industries and verticals through positioning, pricing and sales enablement tools, content, integrated campaigns, and new product launches.

 

​Director of Marketing & Communications

Florida Coastal School of Law

September 2016 - December 2017

 

Plan, develop, implement and analyze impact of all marketing strategies, marketing communications, and public relations activities, both external and internal, for law school’s suite of degree programs, including: budgeting; integration of customer and industry intelligence to develop overall strategy and detailed action plans; development of integrated, multi-channel campaigns; media strategy and buys; expansion of digital presence (via web platform, email and search marketing, social media); and production of all marketing components. Negotiate contracts and manage vendor accounts.

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Director of Research Communications

North Carolina A&T State University

February 2016 - September 2016

 

N.C. A&T is the nation’s largest HBCU. I was brought onboard to elevate the profile of the university's research portfolio. Efforts include internal messaging to the university community, as well as external messaging to the Piedmont Triad community, prospective industry and corporate partners, and funding agencies. Develop collateral materials, jumpstarted online presence by creating a research blog and social media accounts, and spearhead high-profile events.

 

Director of Marketing & Communications, June 2011 – January 2016
Media and Public Relations Coordinator, October 2007 – June 2011
Arizona State University School of Earth and Space Exploration

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Manage all communication and marketing functions, including development and implementation of integrated marketing and communications strategies designed to attract students and enhance the school’s reputation through the web, broadcast/print and social media. Measure effectiveness of content, messaging, and other strategies in achieving marketing and communications goals. Responsibilities include: media relations, internal communications, external communications, community engagement, brand management and content creation.

 

Adjunct Faculty

St. Mary’s University of Minnesota (part-time, online)

January 2012 - 2014

 

Course creation, instruction and evaluation, including: syllabus, Student Learning Objectives (SLOs), rubrics, online platforms (Blackboard), evaluation/grading and feedback, empowering learners

Online courses:
* 21st Century Classroom Design
* Integrating Technology into Classroom Projects
* Why Gender Matters
* Brain-based learning

 

Deputy Managing Editor, April 2007 – October 2007
Assistant Editor, July 2006 – April 2007

IBA Media (Cairo, Egypt)

July 2006 - October 2007

 

Refined editing and writing skills while working for the largest, English-language publishing company in the Middle East. Publications included: Egypt Today, Business Today Egypt and Horus, the in-flight magazine of EgyptAir airline. Conceived, assigned and edited stories for all magazines on a variety of beats from technology, business and politics to human interest stories, as well as planned and wrote monthly health column.

 

Editor

Travel China Guide (Nanchang, China)

July 2005 - June 2006

 

Edited magazine travel stories written by native Mandarin (Chinese) speakers, guided story selection and trained and mentored new writers and editors. Served as the magazine’s English editorial expert to assist with strategic content decisions, promotional campaigns, and brand development.

 

Congressional Campaign Regional Field Coordinator (Wisconsin)

US Representative Baldwin’s re-election campaign

May 2004 - November 2004

 

Managed volunteers and interns in campaign activities across three counties, bringing together diverse coalitions of political, labor, and faith groups. Recruited, trained and mobilized volunteers to carry out campaign strategies. Supervised campaign’s volunteer activities (canvassing, literature drops, rallies, etc.). Monitored media outlets and analyzed voter trends and local political structures. Organized volunteer meetings and social functions in regional cities. Represented candidate at community events.

 

Unit Manager, September 2003 - May 2004

Quality Assurance Specialist, October 2002 - September 2003
Relay Operator, March 2002 - October 2002

MCI/Worldcom/GC Services

March 2002 - May 2004

Directed and coordinated all activities of a group of 60+ relay operators. Taught new employees effective telephone techniques and methods to accurately process calls. Kept track of the operator’s call quality, attendance and applied company’s corrective action policies. Conducted operators’ yearly evaluations. Supervised the call processing floor by answering operator questions, dealing with upset customers, and problem-solving technical difficulties. Monitored operators to ensure they follow the specific steps and scripts to complete calls in a satisfactory way and then provided feedback. Initiated creation of center-wide newsletter.