Nicole Cassis
INTERIM CMO | SVP COMMUNICATIONS & CONTENT
IMPACT
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Brand Strategy · Positioning · Identity · Rebrands · Brand Health · Customer Reviews
Corporate · Internal · Executive · External · Media Relations · Crisis · Change
Content Strategy · Editorial · Technical Content · Social · Video · SEO · AIO · Journalism
Storefronts · CRO · Pricing · Promotions · Customer Journeys
Paid Search · Affiliate · Paid Social · Influencers · Acquisition · Lifecycle
International Career · Global Adventures
GTM · Product Marketing · Customer Insights · Budget · Operations · Transformation
$40M+
Global Marketing Investment
6,000 EMPLOYEES
Enterprise Transformation Communications
65% FASTER
AI-Enabled Marketing Operations
1,707 JULY 2025-26
Earned Media & Executive Visibility
Lead a $40M annual marketing budget and a 60+ person global organization spanning acquisition, ecommerce, brand, communications, content and performance.
Developed executive and employee communications for mergers, acquisitions, divestitures and organizational change across 18 countries.
Introduced AI-enabled workflows that reduced production time and increased team capacity. Rebranded an entire website in under one week using AI tools.
Secured high-value media coverage and thought-leadership opportunities that strengthened brand visibility, executive positioning and stakeholder confidence.
60+ TEAM MEMBERS
MULTI-COUNTRY LEADERSHIP
GLOBAL WORKFORCE
18 COUNTRIES
SPEED, SCALE &
OPERATIONAL EFFICIENCY
TOP-TIER MEDIA WINS
LASTING BRAND IMPACT