Owning the Growth Engine

As Interim CMO, Nicole leads marketing across Network Solutions, Domain.com and international brands, with responsibility spanning the customer journey from acquisition through ecommerce, onboarding and expansion.

Her organization includes paid search, paid social, affiliate, SEO/GEO, ecommerce, product marketing, content, customer insights, competitive intelligence, reputation, PR, video and social.

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She stays close to the economics of the business (customer acquisition, CAC, MRR, revenue, conversion and ecommerce performance). and uses those signals to determine where to invest, where to pull back and what needs to change. ​Since taking over marketing in April 2026, the business has grown customer acquisition while improving cost per MRR by approximately 32%.
 

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Building Brands That Have to Perform

Nicole's experience goes well beyond demand generation. She has led positioning, brand architecture, messaging, visual identity and digital experience across established and emerging brands.

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At Network Solutions, she has helped modernize a decades-old technology brand across positioning, identity, messaging, storefront and customer experience. At Domain.com, she helped bring the brand back to market as a distinct acquisition vehicle, rebuilding its digital experience and establishing a clearer role within the portfolio.

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For Nicole, brand and performance are connected. The promise made in an ad or campaign ultimately has to hold up in the storefront, product and customer experience.
 

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The Difference: Growth + Brand + Reputation

Many senior marketers build their careers primarily through either growth or brand. Nicole has led both. She can move from a performance discussion about CAC, conversion and investment to a conversation about positioning, customer sentiment or brand architecture. And when the issue becomes more complicated (i.e., a reputation problem, major organizational change, acquisition, divestiture, crisis or difficult CEO communication), she has spent years operating there too. ​She can drive the growth, build the brand and help lead the company through the moments when reputation matters most.
 

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Leading at Scale

Nicole has built functions, reorganized teams and led global organizations through periods of significant change. Her leadership style is straightforward: people should understand what matters, how the business is performing and what they own. Her current organization spans teams and markets around the world, including APAC.
 

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Career Built Across Marketing, Communications & Tech

Nicole began her career in journalism, living and working in Egypt and China before moving into marketing and communications leadership. Her career has since spanned technology, digital services, B2B enterprise marketing, higher education, science and NASA-related work.

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Before becoming interim CMO, she built and led Newfold's communications and content organization. Earlier, she led marketing for Web.com's $65M enterprise division, where her team supported franchise, multi-location and large-enterprise customers.

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That career path is part of what gives her such a broad operating lens today: growth, customer experience, brand, content and reputation are not separate disciplines when you are responsible for the business.
 

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Education & Leadership

• M.S., Technology – Graphic Information Technology

Arizona State University, summa cum laude

Graduate study included ecommerce, digital experience, user behavior, web development and designing online experiences around measurable business outcomes.

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• B.A., Communication & Rhetorical Studies

University of Wisconsin–Madison

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Nicole also serves on the University of North Florida School of Communication Advisory Board and regularly speaks with students and professionals about marketing, communications and leadership.