Social Media
In the ever-evolving world of web 2.0, the flexibility to continually adapt as technology inevitably advances is a necessary trait -- and I possess it.
I hold a M.S. in Technology (Graphic Information Technology), and I completed my thesis on social media as a marketing tool in higher education (Defining Elements of a Strategic Social Media/New Media Plan).
My current and past roles included management of three organization's social media platforms, specifically:
-
Developing comprehensive social media engagement strategies.
-
Creating and maintaining a content calendar.
-
Managing the implementation of the social strategies, which includes: daily monitoring of social media on dashboards, conversations, content creation and postings, social campaigns and paid social ads.
-
Developing coordinated social media marketing campaigns (creating copy, image selection, designing ads, determining audience parameters, A/B testing).
-
Analyzing and reporting metrics, including monthly analytical review to meet metrics and develop ROI estimates.
Highlights from Florida Coastal School of Law:
Developed, implemented and managed social media strategy, content and campaigns for social networking sites that reach 60,000+ of people each week, ultimately resulting in increased website traffic, customer engagement and acquisition. Grew Facebook community 11%, Twitter following 12%, Instagram by 203%. Increased overall social media website traffic 984% in first 12 months; unique website visitors (users) jumped 51%. The number of sessions from social media sources increased 241% YOY.
Highlights from North Carolina A&T State University:
Initiated Facebook and Instagram accounts, and grew the Twitter fan base by 11% in two months. In all press releases sent to the media I included our social handles and hashtags. I developed a network of researchers and students committed to sending me one photo per week of work happening in there lab as a means of diversifying content and engaging students. Created a blog to host research-focused stories.
Highlights from Arizona State University:
Successes included the implementation of a social media plan that resulted in an average 7% Facebook fan growth each month over six months, and for Twitter followers we saw a 30% growth in one month. One successful tactic I used to build the audience was asking employees to share our organization’s content on their personal social profiles (employee advocacy).
Additionally, I managed a complex social media project (LRO Live!) involving NASA engineers/scientists and K12 kids across the U.S. designed to elevate the mission and engage youth. This experience included the launch of a YouTube video series.
