Nicole Cassis
MARKETING, GROWTH & BRAND EXECUTIVE
20+ Years Experience
Communications, marketing, brand and reputation leadership
Global Leadership
Experience leading work across functions, regions, and 18+ countries
C-Suite
Partner
Executive messaging, CEO communications and transformation narratives
B2B + B2C Expertise
Technology, small business, digital presence, domains, hosting and AI
Marketing, Brand, & Communications Leadership
For complex, transforming, high-growth organizations
I help organizations connect growth strategy, brand narrative, customer experience, performance marketing and communications to move faster, sharpen their story and deliver measurable business outcomes. My work spans customers, employees, media, partners, executives, investors and the broader market.
Growth, Brand & Go-to-Market Strategy
Positioning, messaging architecture, audience insights, product storytelling, campaign strategy, market research, competitive differentiation, executive alignment and go-to-market planning tied to business goals.
Ecommerce, Acquisition & Performance Marketing
Storefront strategy, customer journey optimization, conversion-focused messaging, paid search, affiliate marketing, SEO, marketing budget management, performance storytelling and cross-functional growth execution.
Content, SEO & Digital Marketing
Content strategy, editorial planning, SEO-informed storytelling, social media, video, customer education, campaign messaging, creative team leadership and digital programs that build visibility, trust and demand.
Executive Communications, PR & Reputation
CEO messaging, media relations, thought leadership, corporate narratives, crisis communications, reputation management, awards strategy, stakeholder communications and leadership visibility.
Internal Communications & Change Leadership
Employee engagement, town halls, leadership communications, transformation narratives, organizational change, culture-building messages and internal storytelling for global teams.