Nicole Cassis
MARKETING, GROWTH & COMMUNICATIONS EXECUTIVE
Marketing | Communications | Brand | Transformation
Marketing, Growth & Communications Executive
Enterprise marketing and communications executive helping companies navigate transformation, AI acceleration and reputational complexity. I connect brand, growth, content, communications and customer experience to build trust, strengthen market position and move organizations to action.
$40M+
Annual Marketing Leadership
Budget, paid media and 60+ person global organization.
Full-Funnel
Growth Ownership
Acquisition, ecommerce, conversion, paid media, affiliate, SEO and CAC accountability.
Integrated
Communications + Reputation
Corporate communications, PR, executive positioning, employee engagement and stakeholder trust.
AI-Enabled
Transformation Leadership
Introduced AI-enabled workflows that reduced production time, increased team capacity and accelerated campaign delivery.
Selected Impact
Enterprise-scale marketing leadership across growth, acquisition, brand, reputation and transformation.
$40M
Marketing budget
$5M/MO
Paid global media
~60
Person global team
13
Direct reports
6M
Customers
20M
Domains Managed
CROSS-FUNCTIONAL DISCIPLINE
Aligned teams around priority work
Created clarity across, product, engineering, analytics, finance, legal, PR, creative and executive stakeholders.
TRANSFORMATION & MODERNIZATION
Advanced AI, GTM and operating discipline
Built momentum through AI-enabled workflows, go-to-market planning, content strategy and marketing modernization.
WHAT I LEAD
Marketing, Brand, &
Communications Leadership
For complex, transforming, high-growth organizations
I connect marketing, communications, brand, growth and customer experience to sharpen market position, strengthen reputation and deliver measurable business outcomes across every audience that matters.
01 STRATEGY
Growth, Brand &
Go-To-Market
Market positioning, messaging, customer insight and portfolio storytelling that sharpen differentiation and connect strategy to business priorities.
02 GROWTH
Acquisition & Performance Marketing
Ecommerce, conversion optimization, paid media, affiliate marketing and SEO, with accountability for efficient acquisition, revenue growth and performance.
03 CONTENT
Content &
Audience Strategy
Editorial strategy, digital storytelling, social media, video and customer education that build visibility, authority, engagement and demand.
04 REPUTATION
Communications, Reputation & PR
Executive messaging, media relations, thought leadership, corporate narrative and crisis communications that strengthen reputation and stakeholder confidence.
05 CHANGE
Internal Communications & Change
Employee engagement, leadership communications and transformation narratives that help global teams understand, adopt and advance change.
Where I Create Enterprise Value
The outcomes I drive across growth, reputation and transformation.
01 / GROWTH
Accelerate Sustainable Growth
Connect acquisition, ecommerce, brand and customer experience to improve revenue, conversion and market performance.
02 / BRAND
Sharpen Market Position
Modernize positioning, messaging and portfolio narratives to increase relevance and differentiation.
03 / REPUTATION
Build Stakeholder Trust
Align corporate narrative, executive visibility, media relations and issues communications to strengthen confidence.
04 / CHANGE
Mobilize
Organizations
Create clear transformation narratives and leadership communications that help teams understand and act.
05 / AI
Modernize How Work
Gets Done
Embed AI into workflows, content, audience insight and operating models to improve speed, quality and scale.
06 / ALIGNMENT
Unite Complex
Organizations
Bring product, analytics, finance, sales and executive teams together around shared priorities and execution.
Selected Leadership Impact
A selection of measurable business, reputation and transformation outcomes delivered across marketing, communications and enterprise change.
+31%
New-Customer Growth
Increased average monthly new-customer acquisition 31% within the first three months of assuming the Interim CMO mandate, while reducing CAC and media spend.
GROWTH & ACQUISITION LEADERSHIP
+12%
Share of Voice Growth
Increased competitive share of voice by 12% YoY through an integrated earned media, content, executive visibility, SEO, and reputation strategy.
COMMUNICATIONS, REPUTATION & BRAND
$40M+
Global Marketing Investment
6,000 EMPLOYEES
Enterprise Transformation Communications
65% FASTER
AI-Enabled Marketing Operations
1,707 JULY 2025-26
Earned Media & Executive Visibility
Lead a $40M annual marketing budget and a 60+ person global organization spanning acquisition, ecommerce, brand, communications, content and performance.
Developed executive and employee communications for mergers, acquisitions, divestitures and organizational change across 18 countries.
Introduced AI-enabled workflows that reduced production time and increased team capacity. Rebranded an entire website in under one week using AI tools.
Secured high-value media coverage and thought-leadership opportunities that strengthened brand visibility, executive positioning and stakeholder confidence.
60+ TEAM MEMBERS
MULTI-COUNTRY LEADERSHIP
GLOBAL WORKFORCE
18 COUNTRIES
SPEED, SCALE &
OPERATIONAL EFFICIENCY
TOP-TIER MEDIA WINS
LASTING BRAND IMPACT