CMO | Growth | Brand | Transformation

Marketing, Growth & Brand Executive

CMO-level marketing, growth and brand executive for companies navigating transformation, AI & digital acceleration and enterprise complexity. I connect brand, acquisition, ecommerce, customer experience and communications to strengthen market position, accelerate growth and move teams to action.

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Enterprise
Scale

$40M marketing budget, $5M/month paid global media and 60-person team, multi-country team.

Growth Ownership

Acquisition, ecommerce, paid search, affiliate, SEO, bookings, revenue and new customers.

Brand + Reputation

Brand modernization, executive communications, PR, trust-building and market positioning.

Transformation Leader

AI workflows, go-to-market strategy, restructuring, portfolio complexity and cross-functional alignment.

Where I Create the Most Value

01 Transformation and turnaround environments

02 Brand modernization and market repositioning

03 Customer acquisition, ecommerce and performance marketing

04 AI-enabled marketing workflows and operating model modernization

05 Portfolio complexity, restructuring and post-merger integration

06 Reputation improvement, executive narrative and stakeholder trust

07 Cross-functional alignment across product, analytics, finance and executive teams

08 GTM strategy, positioning, messaging and launch execution

Selected Impact

Enterprise-scale marketing leadership across growth, acquisition, brand, reputation and transformation.

$40M

Marketing budget

$5M/MO

Paid global media

~60

Person global team

13

Direct reports

6M

Customers

20M

Domains Managed

ENTERPRISE MARKETING LEADERSHIP

Stepped into interim CMO-level scope

Absorbed senior marketing accountability across ecommerce, acquisition, paid media, affiliate, SEO, GTM, brand, content and communications while keeping the business moving.

GROWTH & ACQUISITION

Owned priorities tied to business outcomes

Led marketing work across bookings, revenue, Net MRR, new customers, paid search, affiliate, storefront strategy and SEO.

GLOBAL TEAM LEADERSHIP

Led through complexity and change

Managed a global team of about 60 with 13 direct reports across five countries and agency partners.

BRAND, REPUTATION & NARRATIVE

Connected market position to trust

Led executive communications, PR, brand messaging, reputation management and stakeholder narratives across a global technology business.

CROSS-FUNCTIONAL DISCIPLINE

Aligned teams around priority work

Created clarity across, product, engineering, analytics, finance, legal, PR, creative and executive stakeholders.

TRANSFORMATION & MODERNIZATION

Advanced AI, GTM and operating discipline

Built momentum through AI-enabled workflows, go-to-market planning, content strategy and marketing modernization.

Marketing, Brand, & Communications Leadership

For complex, transforming, high-growth organizations

I help organizations connect growth strategy, brand narrative, customer experience, performance marketing and communications to move faster, sharpen their story and deliver measurable business outcomes. My work spans customers, employees, media, partners, executives, investors and the broader market.

Growth, Brand & Go-to-Market Strategy

Positioning, messaging architecture, audience insights, product storytelling, campaign strategy, market research, competitive differentiation, executive alignment and go-to-market planning tied to business goals.

Ecommerce, Acquisition & Performance Marketing

Storefront strategy, customer journey optimization, conversion-focused messaging, paid search, affiliate marketing, SEO, marketing budget management, performance storytelling and cross-functional growth execution.

Content, SEO & Digital Marketing

Content strategy, editorial planning, SEO-informed storytelling, social media, video, customer education, campaign messaging, creative team leadership and digital programs that build visibility, trust and demand.

Executive Communications, PR & Reputation

CEO messaging, media relations, thought leadership, corporate narratives, crisis communications, reputation management, awards strategy, stakeholder communications and leadership visibility.

Internal Communications & Change Leadership

Employee engagement, town halls, leadership communications, transformation narratives, organizational change, culture-building messages and internal storytelling for global teams.