Nicole Cassis
INTERIM CMO | SVP COMMUNICATIONS & CONTENT
Growth | Brand | Content | Communication
Marketing, Growth & Communications Executive
I help companies grow while making sure their brand, customer experience and communications keep up with where the business is going. My career has been built across both sides of that work: driving customer growth and building the brand, content and communications that earn attention, trust and action.
$40M+
Annual Marketing Leadership
Budget, paid media and 60+ person global organization.
Full-Funnel
Growth Ownership
Acquisition, ecommerce, conversion, paid media, affiliate, SEO and CAC accountability.
Integrated
Communications + Reputation
Corporate communications, PR, executive positioning, employee engagement and stakeholder trust.
AI-Enabled
Transformation Leadership
Introduced AI-enabled workflows that reduced production time, increased team capacity and accelerated campaign delivery.
WHAT I LEAD
Marketing, Brand, &
Communications Leadership
For complex, transforming, high-growth organizations
I connect marketing, communications, brand, growth and customer experience to sharpen market position, strengthen reputation and deliver measurable business outcomes across every audience that matters.
Where I Create Enterprise Value
The outcomes I drive across growth, reputation and transformation.
01 / GROWTH
Accelerate Sustainable Growth
Connect acquisition, ecommerce, brand and customer experience to improve revenue, conversion and market performance.
02 / BRAND
Sharpen Market Position
Modernize positioning, messaging and portfolio narratives to increase relevance and differentiation.
03 / REPUTATION
Build Stakeholder Trust
Align corporate narrative, executive visibility, media relations and issues communications to strengthen confidence.
04 / CHANGE
Mobilize
Organizations
Create clear transformation narratives and leadership communications that help teams understand and act.
05 / AI
Modernize How Work
Gets Done
Embed AI into workflows, content, audience insight and operating models to improve speed, quality and scale.
06 / ALIGNMENT
Unite Complex
Organizations
Bring product, analytics, finance, sales and executive teams together around shared priorities and execution.
Selected Leadership Impact
A selection of measurable business, reputation and transformation outcomes delivered across marketing, communications and enterprise change.
+31%
New-Customer Growth
Increased average monthly new-customer acquisition 31% within the first three months of assuming the Interim CMO mandate, while reducing CAC and media spend.
GROWTH & ACQUISITION LEADERSHIP
+12%
Share of Voice Growth
Increased competitive share of voice by 12% YoY through an integrated earned media, content, executive visibility, SEO, and reputation strategy.
COMMUNICATIONS, REPUTATION & BRAND
$40M+
Global Marketing Investment
6,000 EMPLOYEES
Enterprise Transformation Communications
65% FASTER
AI-Enabled Marketing Operations
1,707 JULY 2025-26
Earned Media & Executive Visibility
Lead a $40M annual marketing budget and a 60+ person global organization spanning acquisition, ecommerce, brand, communications, content and performance.
Developed executive and employee communications for mergers, acquisitions, divestitures and organizational change across 18 countries.
Introduced AI-enabled workflows that reduced production time and increased team capacity. Rebranded an entire website in under one week using AI tools.
Secured high-value media coverage and thought-leadership opportunities that strengthened brand visibility, executive positioning and stakeholder confidence.
60+ TEAM MEMBERS
MULTI-COUNTRY LEADERSHIP
GLOBAL WORKFORCE
18 COUNTRIES
SPEED, SCALE &
OPERATIONAL EFFICIENCY
TOP-TIER MEDIA WINS
LASTING BRAND IMPACT