Growth | eCommerce | Brand | Communications

Growth & Marketing Executive

I’ve built my career growing digital businesses and strengthening the brands behind them. My experience spans acquisition, ecommerce, brand, product marketing and communications, with accountability for customer growth, conversion, marketing efficiency and reputation.

Adviser to CEOs and Executives • Leader and Builder of Global Teams • Operator Across Growth, Brand and Reputation.

DOWNLOAD RESUME

ACCESS PORTFOLIO

CONTACT ME

$40M+

Annual Marketing Leadership

Led significant annual marketing investment and a 60+ person global organization.

Full-Funnel

Growth Leadership

Acquisition, ecommerce, conversion, paid media, affiliate, SEO and customer economics.

Integrated

Communications + Reputation

Corporate communications, PR, executive positioning, crisis, employee engagement and stakeholder trust.

AI-Enabled

Transformation Leadership

Introduced AI workflows in Marketingthat increased capacity and accelerated delivery.

I Turn Complexity Into Growth

I connect acquisition, brand, ecommerce, communications and customer experience to grow customers, improve economics and build trust through periods of change.

At A Glance

20+ Years Leadership

Growth, brand, communications and digital business leadership across complex organizations and industries.

Global
Leadership

Led cross-functional, international teams with direct reports across five countries.

C-Suite & Executive Adviser

Trusted adviser to CEOs and senior leaders on strategy, reputation, transformation and high-stakes communications.

B2B + B2C Growth

Experience spanning self-service ecommerce, subscriptions, SMB, enterprise and sales-assisted growth.

Where I Create Enterprise Value

The outcomes I drive across growth, reputation and transformation.

01 / GROWTH

Grow Customers Profitably

Acquisition, paid media, affiliate, SEO and customer economics.

02 / ECOMMERCE

Improve CVR & Customer Value

Storefronts, pricing, promotions, cart, cross-sell and lifecycle.

03 / BRAND

Build Relevance & Demand

Positioning, creative, content, reputation and brand experience.

04 / GTM

Launch & Scale Products

Product marketing, packaging, pricing, partnerships and go-to-market.

05 / COMMUNICATIONS

Build Trust & Visibility

PR, executive positioning, crisis, employee communications and reputation.

06 / TRANSFORMATION

Modernize Marketing

AI, operating models, experimentation, analytics and team effectiveness.

Selected Impact

+31%

New-Customer Growth

Increased average monthly new-customer acquisition 31% within the first three months of assuming the Interim CMO mandate, while reducing CAC and media spend.

GROWTH & ACQUISITION LEADERSHIP

+12%

Share of Voice Growth

Increased competitive share of voice by 12% YoY through an integrated earned media, content, executive visibility, SEO, and reputation strategy.

COMMUNICATIONS, REPUTATION & BRAND

$40M+

Global Marketing Investment

6,000 EMPLOYEES

Enterprise Transformation Communications

65% FASTER

AI-Enabled Marketing Operations

1,707 JULY 2025-26

Earned Media & Executive Visibility

Lead a $40M annual marketing budget and a 60+ person global organization spanning acquisition, ecommerce, brand, communications, content and performance.

Developed executive and employee communications for mergers, acquisitions, divestitures and organizational change across 18 countries.

Introduced AI-enabled workflows that reduced production time and increased team capacity. Rebranded an entire website in under one week using AI tools.

Secured high-value media coverage and thought-leadership opportunities that strengthened brand visibility, executive positioning and stakeholder confidence.