Nicole Cassis
INTERIM CMO | SVP COMMUNICATIONS & CONTENT
Growth | eCommerce | Brand | Communications
Growth & Marketing Executive
I’ve built my career growing digital businesses and strengthening the brands behind them. My experience spans acquisition, ecommerce, brand, product marketing and communications, with accountability for customer growth, conversion, marketing efficiency and reputation.
Adviser to CEOs and Executives • Leader and Builder of Global Teams • Operator Across Growth, Brand and Reputation.
$40M+
Annual Marketing Leadership
Led significant annual marketing investment and a 60+ person global organization.
Full-Funnel
Growth Leadership
Acquisition, ecommerce, conversion, paid media, affiliate, SEO and customer economics.
Integrated
Communications + Reputation
Corporate communications, PR, executive positioning, crisis, employee engagement and stakeholder trust.
AI-Enabled
Transformation Leadership
Introduced AI workflows in Marketingthat increased capacity and accelerated delivery.
I Turn Complexity Into Growth
I connect acquisition, brand, ecommerce, communications and customer experience to grow customers, improve economics and build trust through periods of change.
Key Business Results
At A Glance
20+ Years Leadership
Growth, brand, communications and digital business leadership across complex organizations and industries.
Global
Leadership
Led cross-functional, international teams with direct reports across five countries.
C-Suite & Executive Adviser
Trusted adviser to CEOs and senior leaders on strategy, reputation, transformation and high-stakes communications.
B2B + B2C Growth
Experience spanning self-service ecommerce, subscriptions, SMB, enterprise and sales-assisted growth.
Where I Create Enterprise Value
The outcomes I drive across growth, reputation and transformation.
01 / GROWTH
Grow Customers Profitably
Acquisition, paid media, affiliate, SEO and customer economics.
02 / ECOMMERCE
Improve CVR & Customer Value
Storefronts, pricing, promotions, cart, cross-sell and lifecycle.
03 / BRAND
Build Relevance & Demand
Positioning, creative, content, reputation and brand experience.
04 / GTM
Launch & Scale Products
Product marketing, packaging, pricing, partnerships and go-to-market.
05 / COMMUNICATIONS
Build Trust & Visibility
PR, executive positioning, crisis, employee communications and reputation.
06 / TRANSFORMATION
Modernize Marketing
AI, operating models, experimentation, analytics and team effectiveness.
Featured Work
RECOGNIZED BY COMPARABLY FOR BEST MARKETING TEAM DURING MY 2026 LEADERSHIP TENURE.