Nicole Cassis
SVP, COMMUNICATIONS & CONTENT | FORMER INTERIM CMO
Executive Communications | Reputation | Brand & Growth
Global Communications & Marketing Executive
I've spent more than 20 years shaping what organizations say, how they're perceived and how they grow. I've advised three consecutive CEOs, led global communications for 6,000+ employees across 18 countries, and served as Interim CMO of a $600M business. I bring together the judgment to manage reputation and the commercial experience to build brands, acquire customers and drive growth.
3 CEOs Advised • 70%+ Employee Portal Participation • $600M Business | Interim CMO
18 Countries
Communications + Reputation
Led executive, employee, crisis and change communications, media relations and reputation across a global organization.
Full-Funnel
Growth + eCommerce
Customer acquisition, conversion, paid media, SEO, lifecycle marketing and recurring revenue growth.
$40M+
Marketing Leadership
Oversaw annual paid media investment and led a 60+ person global marketing organization.
AI-Enabled
Transformation Leadership
Introduced AI workflows across marketing and content to expand capacity and accelerate execution.
I Build Trust That Moves Business Forward
I help companies strengthen their reputations, navigate change and grow. From advising CEOs and leading communications through high-stakes moments to building brands and driving customer acquisition, I connect what a company stands for with how it performs.
Key Business Results
At A Glance
20+ Years
Executive Experience
Corporate communications, reputation, brand and growth leadership across technology and complex global organizations.
Global Scale International Leadership
Led teams across five countries and enterprise communications for 6,000+ employees in 18 countries.
3 CEOs
Strategic Executive Advisor
Advised three consecutive CEOs on corporate reputation, executive messaging, transformation and high-stakes communications.
B2B + B2C Commercial Growth
Led subscription ecommerce, customer acquisition and enterprise demand generation across self-service and sales-assisted models.
Where I Create Enterprise Value
The outcomes I drive across growth, reputation and transformation.
01 / GROWTH
Grow Customers Profitably
Acquisition, paid media, affiliate, SEO and customer economics.
02 / ECOMMERCE
Improve CVR & Customer Value
Storefronts, pricing, promotions, cart, cross-sell and lifecycle.
03 / BRAND
Build Relevance & Demand
Positioning, creative, content, reputation and brand experience.
04 / GTM
Launch & Scale Products
Product marketing, packaging, pricing, partnerships and go-to-market.
05 / COMMUNICATIONS
Build Trust & Visibility
PR, executive positioning, crisis, employee communications and reputation.
06 / TRANSFORMATION
Modernize Marketing
AI, operating models, experimentation, analytics and team effectiveness.
Featured Work
RECOGNIZED BY COMPARABLY FOR BEST MARKETING TEAM DURING MY 2026 LEADERSHIP TENURE.