Nicole Cassis
MARKETING, GROWTH & BRAND EXECUTIVE
CMO | Growth | Brand | Transformation
Marketing, Growth & Brand Executive
CMO-level marketing, growth and brand executive for companies navigating transformation, AI/digital acceleration and enterprise complexity. I connect brand, acquisition, ecommerce, customer experience and communications to strengthen market position, accelerate growth and move teams to action.
Enterprise
Scale
$40M marketing budget, $5M/month paid global media and 60-person, multi-country team.
Growth Ownership
Acquisition, ecommerce, paid search, affiliate, SEO, bookings, revenue and new customers.
Brand + Reputation
Brand modernization, executive communications, PR, trust-building and market positioning.
Transformation Leader
AI workflows, go-to-market strategy, restructuring, portfolio complexity and cross-functional alignment.
Selected Impact
Enterprise-scale marketing leadership across growth, acquisition, brand, reputation and transformation.
$40M
Marketing budget
$5M/MO
Paid global media
~60
Person global team
13
Direct reports
6M
Customers
20M
Domains Managed
CROSS-FUNCTIONAL DISCIPLINE
Aligned teams around priority work
Created clarity across, product, engineering, analytics, finance, legal, PR, creative and executive stakeholders.
TRANSFORMATION & MODERNIZATION
Advanced AI, GTM and operating discipline
Built momentum through AI-enabled workflows, go-to-market planning, content strategy and marketing modernization.
WHAT I LEAD
Marketing, Brand, &
Communications Leadership
For complex, transforming, high-growth organizations
I connect growth strategy, brand narrative, customer experience, performance marketing and communications to move faster, sharpen market position and deliver measurable business outcomes across every audience that matters.
1
Growth, Brand & Go-To-Market Strategy
Positioning, messaging architecture, customer insights, product storytelling, campaign strategy, competitive differentiation, executive alignment and go-to-market planning tied to business goals.
2
Ecommerce, Acquisition & Performance Marketing
Storefront strategy, conversion-focused messaging, paid search, affiliate marketing, SEO, marketing budget management, performance storytelling and cross-functional growth execution.
3
Content, SEO & Digital Marketing
Content strategy, editorial planning, SEO-informed storytelling, social media, video, customer education, campaign messaging, creative team leadership and digital programs that build visibility and demand.
4
PR, Reputation & Executive Communications
CEO messaging, media relations, thought leadership, corporate narratives, crisis communications, reputation management, awards strategy, stakeholder communications and leadership visibility.
5
Internal Communications & Change Leadership
Employee engagement, town halls, leadership communications, transformation narratives, organizational change, culture-building messages and internal storytelling for global teams.
