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Ecommerce & Digital Experience

Website development and management

My experience in this area also includes development and management of multiple websites (using HTML, RapidWeaver, Dreamweaver, WordPress and content management systems such as AEM, Drupal and Joomla), and the management and roll-out of two website overhauls during my tenure at Arizona State. My web management responsibilities also included writing all the content for the school's website from 2007-15.

Website optimization at Florida Coastal School of Law

- Website optimizations to attract, retain and convert traffic. To do this, I conducted keyword research, applied link-building practices, A/B tested new landing pages (to track conversion rate), and employed on-page SEO best practices.

Admissions-page optimization results

I made a list of the 10 webpages that would be most important to achieving various goals. Our admissions page was one of the first pages I optimized, and in the first month my efforts increased Page Views 22.28 percent (from the same 30-day period the previous year). Unique Pageviews increased 17.25 percent, the number of Entrances jump 69.05 percent, and the Bounce Rate dropped 60.02 percent. As I continued refining the page over the next year, the impact became much more noticeable. Pagviews climbed 601.46 percent, Unique Pageviews jumped 587.48 percent, Entrances increased 953.73 percent and Bounce Rate dropped 38.63 percent.

Website redesigns at Arizona State University

​- Arizona State University School of Earth and Space Exploration

- Led two major redesigns of school's website.

Product and customer communications samples

- [New Location Dashboard Communication Plan](https://docs.google.com/spreadsheets/d/1iyxqr73SMNXR6xATB0Q_gz8BxuZGKCHnlBOuBfBaH0w/edit#gid=0)

- [Comm Plan to Migrate Clients Off Yext and on to Moz](https://docs.google.com/spreadsheets/d/1YxjVThVkgvsTwSDT4S6stTVdrbJJon5g2RbZ-DnqI7Y/edit#gid=85037766)

- [Product Enhancement (to dashboard) Comm Plan](https://docs.google.com/spreadsheets/d/1LC27mqUnIztXcGmDSIp538JDIrBHnCmK_j1oQBoSWPQ/edit#gid=930807626)

- [Yext to Moz Training Deck](https://docs.google.com/presentation/d/1HBQ-WUCsdwQe7TPa5kWK4MUxywhZ2YDjVufJ84lxxjw/edit#slide=id.g59bfd36344_0_135)

Technical product education across the buying journey

​My teams have supported landing pages and educational content for advanced VPS hosting, self-managed VPS and cloud hosting, along with product content for Dark Web Monitoring. The complete technical-content story appears in Content, Social & Media; the Network Solutions content-playbook story appears in Brand, Reputation & Communications.

Digital experience tools

HTML, RapidWeaver, Dreamweaver, WordPress, AEM, Drupal, Joomla, Wix and content management systems. My work also includes web copy, website design and optimization, landing pages, A/B testing, customer onboarding, customer experience and conversion rate optimization.

Sample links and related resources

- [New Location Dashboard Communication Plan](https://docs.google.com/spreadsheets/d/1iyxqr73SMNXR6xATB0Q_gz8BxuZGKCHnlBOuBfBaH0w/edit#gid=0)

- [Comm Plan to Migrate Clients Off Yext and on to Moz](https://docs.google.com/spreadsheets/d/1YxjVThVkgvsTwSDT4S6stTVdrbJJon5g2RbZ-DnqI7Y/edit#gid=85037766)

- [Product Enhancement (to dashboard) Comm Plan](https://docs.google.com/spreadsheets/d/1LC27mqUnIztXcGmDSIp538JDIrBHnCmK_j1oQBoSWPQ/edit#gid=930807626)

- [Yext to Moz Training Deck](https://docs.google.com/presentation/d/1HBQ-WUCsdwQe7TPa5kWK4MUxywhZ2YDjVufJ84lxxjw/edit#slide=id.g59bfd36344_0_135)

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